3 Ways to Promote Social Media and Email Marketing Together
Are you looking for ways to link your social media and email marketing efforts, or even just trying to figure out if social media is right for your brand? Check out this short, 45-second video on how...
View ArticleEmail Strategy Roundtable: Ben & Jerry's Kills Email
The UK operations of Ben & Jerry’s caused a huge stir recently when they decided to end their monthly newsletter and move their communications to Facebook and Twitter. Not to worry, American ice...
View ArticlePlease "Like" Me: Social Requests Through Email
Recently an influx of fan requests have hit my inbox. This rise in requests signals a great movement at the intersection of social and email marketing. We know that email marketing can help you grow...
View ArticleEmail Insider Summit: Email, Social, Mobile and More
Recently I attended the EIS or Email Insider Summit in Park City, UT. The EIS is a convergence of thought leadership among branded senders and industry experts, which lends itself to fantastic...
View ArticleThe Dust Has Settled...What Facebook's Messaging System Really Means
Facebook's messaging system will kill email? The dust has settled on the news of the release of Facebook's messaging solution and the take away is that it isn't an email killer, but an evolution for...
View ArticleHow-To Guide: Optimizing the Plain Text Version of Emails
I'm sure the following reaction occurred upon seeing the title of this post: "What? Why?! I thought I could ignore the plain text version of my emails??"read more
View ArticleEmail and Social: Are You Listening?
You've just met someone new. You want to learn more about them - where are they from, their hobbies, what they do - all the normal questions one might ask to get to know someone. This is the same type...
View ArticleAdvertising Facebook Chats: Considerations for Success
A week or so ago, I received the following email from Ann Taylor Loft:read more
View ArticleGet a Personality & Leverage Social Media to Keep Email Subscribers Engaged
Humanizing your business can go a long way to driving better relationships with your customers and prospects....so go ahead, get a personality.This can mean literally putting a face (or faces) in your...
View ArticleSimply Social --How to Cover the Basics
The social landscape is changing pretty much daily. Yes, that’s a pretty broad (and kinda bland) statement but I’m considering “landscape” to include the technology you can leverage as a marketer, end...
View ArticleSet the Groundwork & Build a Cross Channel Promotion Strategy that Works!
Today I’ll be discussing the foundation work that must be put in place so that you can begin to implement cross channel promotions and market to the ever changing consumer.read more
View ArticleIncrease Facebook Fans: From “Fan-Gate” to Timeline
As we all know, social media has evolved A LOT in the last few years! Facebook especially has made many iterative changes that have affected the way companies and brands can effectively market...
View ArticleIntegrate Facebook and Pinterest to Keep Fans Engaged
Pinterest is a visual social networking service that has been a hot topic for months now. It allows you to organize items you like and enjoy by sharing these items on a pinboard. The question now is...
View ArticleSocial Gifting: A Brand Spanking New Cross-Channel Strategy
Social Gifting. You may have heard this term lately in the outcropping of articles and blog posts claiming that social gifting is the future of ecommerce. The term recently got even more attention...
View ArticleWhat Facebook's Algorithm Change Means for Marketers
Many have expressed their concern with the new changes brought on by the algorithmic changes on Facebook. If you monitor your Facebook business page you’ve probably experienced a dip (some would say a...
View ArticleFrom Facebook to Flickr. Bronto Goes Social.
Bronto tries to stay on the forefront of online marketing given our work with email marketing. Of course, social marketing and its related sites play well into that. We have a presence in a number of...
View Article3 Ways to Promote Social Media and Email Marketing Together
Check out this short, 45-second video on how to use social media and email marketing to boost one another’s presence and, more importantly, audience size.Are you looking for ways to link your social...
View ArticleEmail Strategy Roundtable: Ben & Jerry's Kills Email
The UK operations of Ben & Jerry’s caused a huge stir recently when they decided to end their monthly newsletter and move their communications to Facebook and Twitter. Was this is a dangerous...
View ArticlePlease "Like" Me: Social Requests Through Email
At the intersection of email and social marketing - request to connect on social channels is a natural fit for email marketing. Let's look at 4 ways to help your social push in email.Recently an influx...
View ArticleEmail Insider Summit: Email, Social, Mobile and More
Bronto VP, Client Services, Carolyn Sparano, attended the Email Insider Summit recently. Biggest takeaways? The intersections of email and social and email and mobile are closing in faster than you...
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